ALCAR Guiding
Principles
SYNERGIES OF A
STRONG GROUP
The ALCAR brand represents the continuous advancement of its position as a leading provider in the aftermarket for steel and light alloy wheels. Thanks to its extensive international network, the ALCAR Group meets market demands for a global presence.
At the same time, ALCAR stands for stability and security as an independent and financially strong corporate group. ALCAR's core strategic strength lies in the seamless integration of development, production, and international sales. The resulting synergies benefit ALCAR's trading partners and further solidify the group's growing market leadership.
ALCAR is the internationally leading company in the passenger car aftermarket for steel and light alloy wheels. With a clear focus on its core business, ALCAR’s competence centres and sales companies ensure a leading position in product range, service, and complete solutions.
ALCAR’s strategy is consistently aligned with the business success of its trading partners. Customer orientation, a strong product and service portfolio, targeted marketing, and active communication are the key success factors that give ALCAR’s partners a lasting competitive advantage.
ALCAR’s corporate culture is built on entrepreneurial thinking and individual responsibility. Openness, direct communication, and shared pride in achieved successes shape the daily interactions among ALCAR employees.
ALCAR relies on the strength of its established brands, which complement the group’s organisational expertise at the product level. These brands create key differentiating factors for both partners and end customers.
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