ALCAR News

AT ALCAR, EVERYTHING REVOLVES AROUND THE LATEST DEVELOPMENTS.

Here, you can find press releases, company updates, and product launches in one place. Stay informed about current trends in the European automotive aftermarket and discover the latest rim designs, events, and tips on wheels, tyre pressure monitoring systems, and tyres.

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Always in tune with the times: the latest from ALCAR

Innovation stems from inspiration – that’s the belief we hold at ALCAR.

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40 years of ALCAR – A success story

In 2024, the ALCAR Group, a leading provider of steel and alloy wheels, celebrates its 40th anniversary. Founded in early summer 1984 as “BBV Beteiligungsgesellschaft m.b.H.” in Austria, the company has evolved into a Europe-wide corporation that encompasses not only the distribution but also the production of high-quality wheels.

ALCAR News

17.08.2026 ALCAR News

ALCAR presents erion

With the new erion models, ALCAR is fundamentally redefining the steel wheel segment. The latest generation combines advanced full-face design with a significant reduction in CO₂ emissions and optimised technical properties.

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07.07.2026 ALCAR News

Viennese Originals: AEZ Reimagines the Fiaker

With the “Viennese Originals” project, AEZ Alloy Wheels presents an extraordinary reinterpretation of one of Vienna’s most famous symbols: the Fiaker. In collaboration with Fiaker Paul and Riding Dinner, the classic carriage has been transformed into a unique AEZ Hotrod-Fiaker—a one-of-a-kind Viennese creation that blends historical elegance with modern, urban design.

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01.06.2026 ALCAR News

From molten metal to a designer wheel: ALCAR and HTL Mödling promote practical training

Theory is good, practice is better: the ALCAR Group, European market leader in the passenger car aftermarket for aluminium and steel wheels as well as TPMS solutions, is strengthening its cooperation with HTL Mödling(Technical college). To optimally prepare tomorrow’s engineers for the demands of the industry, ALCAR is providing the Vehicle Technology department at HTL Mödling with extensive visual aids that comprehensively illustrate the entire production process of an alloy wheel.

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30.03.2026 ALCAR News

Kick off the summer season with a fresh, hassle-free look thanks to these ALCAR wheels

The days are getting longer, temperatures are rising, and those monotonous winter wheels are heading back to the garage. Is there a better time to start looking for a new set of wheels? All ALCAR brands have refreshed their product lines with eye-catching designs over the past year—there’s sure to be something for everyone.

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