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ALCAR News

ALCAR NEWS

AT ALCAR, EVERYTHING REVOLVES AROUND THE LATEST DEVELOPMENTS.

Here, you can find press releases, company updates, and product launches in one place. Stay informed about current trends in the European automotive aftermarket and discover the latest rim designs, events, and tips on wheels, tyre pressure monitoring systems, and tyres.

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Top-News
Always in tune with the times: the latest from ALCAR

Innovation stems from inspiration – that’s the belief we hold at ALCAR.

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Top-News
40 years of ALCAR – A success story

In 2024, the ALCAR Group, a leading provider of steel and alloy wheels, celebrates its 40th anniversary. Founded in early summer 1984 as “BBV Beteiligungsgesellschaft m.b.H.” in Austria, the company has evolved into a Europe-wide corporation that encompasses not only the distribution but also the production of high-quality wheels.
ALCAR WHEELS GF Oliver Zepf Press1 LI
16.09.2025 ALCAR News
ALCAR appoints Oliver Zepf as Managing Director Sales & Marketing
  • Experienced automotive executive takes on key position
  • Strengthening of the international sales and marketing strategy
  • Focus on market expansion and digitalisation
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ALCAR Philipp Hämmerle Press 1 (1)
22.07.2025 ALCAR News
ALCAR Group strengthens management team with procurement expert Philipp Hämmerle
  • Strategic reinforcement for ALCAR with procurement specialist
  • Experienced purchasing and logistics expert takes on responsibility for Procurement and Supplier Development 
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ALCAR CUB Press 1
09.07.2025 ALCAR News
Software updates for CUB devices

How customers stay up to date

•    Ensure optimal use and a continuous supply of the latest software updates for Gen3, Gen4 and Gen4 Lite CUB devices

•   One-time re-registration required. The process is straightforward and takes only a few minutes

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Callout
22.04.2025 ALCAR News
Lightning-quick wheel fitting

Want to see how different wheels from the ALCAR brands DOTZ, AEZ, and DEZENT would look on your vehicle and which colour variant best suits your taste? It’s easy: our 3D rim configurator instantly generates detailed visualisations – and it now works even better on mobile devices.

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