ALCAR appoints Oliver Zepf as Managing Director Sales & Marketing

Hirtenberg, September 2025. The ALCAR Group is repositioning itself. At the beginning of September, Oliver Zepf assumed the role of Managing Director Sales & Marketing at ALCAR WHEELS GMBH. Oliver Zepf brings with him extensive expertise and decades of experience from the international automotive industry to ALCAR. The 54-year-old business economist looks back on more than 25 years of experience in various management positions at premium manufacturers such as BMW and Volvo Cars. Most recently, he was Managing Director of the MINI brand in Central and South-Eastern Europe. 

In his capacity as Managing Director of ALCAR WHEELS GMBH, Mr Zepf will focus on the areas of strategy, sales, brand management, market positioning and digitalisation. These are decisive factors for the sustainable growth and international competitiveness of ALCAR.

Christian Morawa, CEO ALCAR Group: “We are very pleased to welcome Oliver Zepf to our management team. His profound expertise in international automotive sales and marketing is an enormous asset for ALCAR. We are convinced that with his strategic foresight and commitment he will make a significant contribution to further driving our growth.”

Oliver Zepf: “ALCAR relies on innovation and the strength of its powerful brands. They are the foundation on which we will build, working together as a team to further expand ALCAR’s position in Europe and to intensify digitalisation as well as innovative sales models.”